The Texas Rental Association (TRA) is an association of rental stores and suppliers that includes more than 500 companies across Texas. The purpose of TRA is to provide support, services, education and legislative representation to the rental industry, including both party and equipment rental stores.

TRA was originally established in 1958 as the Southwest Rental Association. TRA became the American Rental Association of Texas when members voted to affiliate with the American Rental Association in October 1998.

Texas Rental Association goals:

• To promote public awareness of the rental equipment industry
• To develop high standards of operation for rental stores
• To acquire, preserve and disseminate data and valuable information relative to the rental equipment industry
• To cooperate with other trade associations to advance professional, governmental and business projects of interest
• To identify and provide those services which TRA members need and desire
• To provide effective representation for the industry in relationships with government, business and allied industries
• To promote the rental equipment industry as a leading small-business enterprise