To promote public awareness of the rental equipment industry
To develop high standards of operation for rental stores
To acquire, preserve, and disseminate data and valuable information relative to the rental equipment industry
To cooperate with other trade associations to advance professional, governmental, and business projects of interest
To identify and provide those services which TRA members need and desire
To provide effective representation for the industry in relationships with government, business, and allied industries
To promote the rental equipment industry as a leading small business enterprise